Metal value as the starting point
Every price starts with the metal value: price × weight × fineness. What comes on top pays for design, craftsmanship, stones, warranty, shipping and profit.
Three kinds of products
Coins and bars
Metal value is almost everything. A small markup of 2 to 6% on the ask is common.
Gold jewellery
Combine a percentage of the metal value with a fixed amount for the work. A heavy chain stays affordable and a fine ring stays profitable.
Silver jewellery
The metal value is low, so the fixed amount matters more. Use a minimum price so light items never fall below your floor.
Ask for selling, bid for buying
When selling, use the ask: that is what it costs to restock the metal. When buying old gold, use the bid with a discount per fineness.
Rounding
Round to 50 cents, whole euros or €5 so jewellery gets clean prices while coins stay exact. Try margins in the calculator.